Blue Buffalo Game Concept

PROJECT

During my time on the Amazon Music Advertising Intake Sales Organization (ISO) team, I was assigned the task of creating a custom game concept for Blue Buffalo to promote their line of premium pet food.

RESULT

I conceptualized and designed a game from start to finish, aimed at entertaining and educating pet parents about the premium, all-natural ingredients that make up Blue Buffalo pet food. The goal of the game was simple: assist Blue in selecting the finest wholesome ingredients such as chicken, vegetables, and whole grains. The better your choices, the happier Blue becomes. In this process, we aimed for pet parents to walk away with the assurance that their furry friends are receiving only the best.

Tutorial: A video tutorial educates the customer about the product while demonstrating the game play.

Drive to purchase: The results page provides additional educational opportunities by showing which ingredients should have been added or removed. The 15% off coupon offer is prominently displayed, followed closely by a call to action to buy now. Additionally, users can continue enjoying the game and are invited to play again.