Amazon Music HD

Project:

Amazon Music introduced Amazon Music HD, a new streaming tier offering exceptional audio quality. This launch marked a significant milestone as the first major streaming service to provide studio-quality audio. The new, premium tier warranted a look and feel that reflected the exceptional listening experience 

REsult:

Drawing inspiration from high definition audio, I developed a visual system that incorporated the audio waveform that mirrored the quality of the service. The launch campaign spanned across web, mobile, print, and video in 7 countries. 

Within a week of launching, Amazon Music hosted the most HD listeners of any streaming service. The new service also landed high praise from artists and the press.

The design styleguide I created marked a first of it’s kind - setting the precedent for all future go-to-market campaign design processes at Amazon Music.

My role:

Lead Designer, Art Direction