Amazon Music DJ Mode

PROJECT:

In 2021, Amazon Music launched a new product feature, called DJ Mode. This new feature delivers personalized, hosted stations with top DJs, featured artists, and music experts who share their stories, new music recommendations, and more. I worked closely with the product team to ensure alignment between the product and the marketing materials. We built a scalable design system for the global marketing campaign that spanned across web, mobile, print, and video.

Result:

The design system uses visual language that scales across a range of platforms and content types, to bring awareness of the product feature. The design templates and toolkits continue to be used and expanded upon to promote new hosts.

MY ROLE:

Lead Designer, Art Direction