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Game Concept / Illustration
Blue knows that what you leave out matters as much as what you put in when it comes to dog food. So I helped Blue create a game concept to entertain and educate pet parents on premium, all-natural pet food ingredients that go into Blue Buffalo.
The goal is simple: help Blue choose only the finest wholesome ingredients like chicken, vegetables, and whole grains. The better your choices, the happier Blue is. And along the way, we hope pet parents will walk away knowing that their furry friend is getting only the best.
Tutorial: A video tutorial educates the customer about the product while demonstrating the game play.
Gameplay: During game play, food will move across the screen from left to right. The customer will swipe the screen when the good food gets to the cutting board. Letting a green food item go by or chopping a red item will take away one heart. Once three hearts are gone, the game will end. The customer is given the option to pause the game or shop for the product.
Drive to purchase: Results page provides additional educational opportunities by showing which ingredients should have been added or removed. The 15% off coupon offer is prominently displayed, followed closely by a call to action to buy now. Additionally, users can continue enjoying the game and are invited to play again.